Florance By Mills Coffee
NYC
The Takover.
Partnering with The Berry and Collab Coffee for a Manhattan takeover, Millie Bobby Brown is strategically entering the coffee scene with her brand Florence by Mills Coffee. Positioned in the heart of New York, a city renowned for its coffee culture, this endeavor aims to go beyond mere drinkability, seamlessly integrating into the lifestyle preferences of her Gen Z target audience. My assignment? Creating a CG carton strategically located in the bustling heart of Manhattan.
In my work on the Viral VFX Film project, I took on the challenge of remodeling the coffee carton, starting with a physical version of it. I meticulously crafted each detail before transitioning to create a CGI carton model that would seamlessly blend into the match moved and rotoscoped live-action footage of New York City. Tracking it into the scene was a meticulous process, followed by adjusting the lighting to ensure a perfect match with the footage, allowing the carton to blend in seamlessly. As a final touch, I animated and added 3D helicopters, enhancing our creative approach with a touch of realism.