Williams Racing F1
London’s newest brand experience concept
Below the Lights
London’s newest brand experience concept, ‘Below the Lights’, has opened its doors underneath the world-famous Piccadilly Lights. Teaming with The Berry we created immersive CGI content to both educate and wow audiences at Picadilly's inaugural Below The Lights. Inspired by Williams F1 history at iconic Silverstone, Developing a suite of looping assets to play on the Williams Fan Zone Screens. Content was designed to play on four large format (multi-spec) screens, from photoreal CGI F1 cars and helmets, to hypnotic 3D timelines.
Immersive content
Spread across three floors and with capacity for over 500 people, the experiential space brought fans unrivalled access through an immersive world of Williams F1 Racing. State-of-the-art lighting, sound systems and a series of large format Ultra HD digital displays delivered on the high-impact audio-visual experiences.
